Boucheron has officially opened its first boutique in New York City, marking a significant milestone in the brand’s 166-year history. Located at 747 Madison Avenue, the boutique reflects Boucheron’s blend of Parisian elegance and New York’s iconic Art Deco architecture. This opening signals the jeweler’s intent to expand its presence in the U.S. market, with further plans to open boutiques in Las Vegas and Beverly Hills by the end of the year.A Strategic Expansion into the U.S.Although Boucheron previously had a limited U.S. presence through partnerships with luxury retailers such as Bergdorf Goodman, Neiman Marcus, and Saks Fifth Avenue, the brand’s…

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