Author: Steven Joseph

Steven aims to be first to bring the news on industry updates, while his finance background informs his insights on how broader economic trends affect the jewelry trade

Launching your new online jewelry store in todays internet driven society is the relatively easy bit. The real work begins when you aim to attract traffic, engage your customers, and clinch those crucial sales. It’s a dynamic world out there – the ebb and flow of consumer behaviour and social media trends make it quite the challenge. This is our first steps SEO guide, the must haves to get your company getting traffic and being found online. First up: What is SEO? SEO, or Search Engine Optimisation, is a set of strategies and techniques aimed at improving your jewelry store’s…

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