De Beers has announced it will stop producing synthetic diamonds for its Lightbox consumer brand as part of a strategic reorientation. Instead, the company will focus on manufacturing and selling natural polished diamonds.“We believe the value of lab-grown diamonds lies in technology rather than in jewelry,” stated Al Cook, De Beers CEO, during the company’s JCK Las Vegas breakfast event on Friday.Element Six ReorganisationThe company’s Element Six division will consolidate its three chemical vapour deposition (CVD) plants into a single $94 million facility in Portland, Oregon. This facility will become a technology hub dedicated to producing diamonds for industrial applications.“This starts…

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