The Natural Diamond Council has formed a partnership with Diamond Standard, known for developing the only market-traded and regulator-approved diamond investment products. Together, they are launching a Retailer Affiliates Program to promote Diamond Standard’s innovative Coins and Bars, enhancing consumer access to these investable diamond products.
Transforming Diamonds into Investable Assets
Diamond Standard has redefined the potential of natural diamonds, traditionally seen as luxury items, by converting them into a fungible asset class. Utilising blockchain technology, the company has standardized the valuation of diamonds, making it easier to include them in investment portfolios similar to other commodities like gold or silver. Their products, Diamond Standard Coins & Bars, are designed to provide liquidity and a daily market price, features that are appealing to investors seeking alternative assets.
“Institutional investors have begun to acquire diamond commodities. Through the Natural Diamond Council and influential retailers, we want to enable consumers to benefit from this building demand – they already appreciate the beauty, scarcity and value,” stated Cormac Kinney, CEO and Founder of Diamond Standard.
Educational Outreach and Retailer Involvement
As part of the collaboration, the Natural Diamond Council will work on developing educational materials to highlight the investment potential of diamonds and the environmental, social, and governance aspects linked to Diamond Standard’s offerings. A select group of prominent jewelry stores will be enlisted to feature these regulated and audited Diamond Coins and Bars, thereby raising consumer awareness about the opportunities diamonds can offer as an investable asset.
“This collaboration presents a unique opportunity to educate a wider audience on the inherent value of natural diamonds in an alternative way, while extending Diamond Standard’s reach to leading retail jewelers in the U.S.,” said David Kellie, CEO at Natural Diamond Council.
These educational initiatives will outline the potential for including diamonds in diversified investment portfolios and discuss the value preservation characteristics of natural diamonds compared to lab-grown alternatives. The role of diamonds in maintaining value and their rarity will be key topics covered in the educational content provided.
Benefits for Consumers and Retailers
Consumers interested in purchasing these diamond-based investment products will be directed exclusively to Diamond Standard for transactions, but they may receive benefits such as free shipment or custody services from Brinks by using codes from affiliated retailers.
Participating retailers will benefit from commissions, as well as receive marketing and branding support, including comprehensive training about the products’ advantages and functionalities.
“In addition to arming the consumer with alternate avenues to gain exposure to diamonds, this venture promises tremendous value to participating retailers as well. As a brand and retailer, this offers a natural extension and complements the natural diamond jewelry proposition in-store, as well as customer retention and loyalty.
The program highlights the enduring value of natural diamonds and gives consumers alternative avenues to access diamonds as an asset class. It also seamlessly complements the in-store natural diamond jewelry offering.
Greg Kwiat, CEO at Kwiat Diamonds.
Participation Opportunities for Retailers
Retailers interested in becoming part of this affiliate program and tapping into the burgeoning market for diamond investments are encouraged to apply through Diamond Standard’s dedicated platform. Further details are available on their website or by contacting their retail support via email retailers@diamondstandard.co.
