Signet Jewelers is adjusting its strategy towards lower-priced fashion jewelry and increasing its online presence. This move, as outlined by CEO Gina Drosos, aims to tap into the growing trend of self-purchases and the demand for more affordable jewelry options.Expanding Market Share in Affordable Fashion JewelryDrosos noted that the company sees growth opportunities in the lower-priced fashion jewelry segment. “We have the biggest opportunity to grow our market share in lower-priced fashion jewelry and self-purchases in and out of malls,” Drosos stated. This category focuses on women purchasing jewelry priced under $500 for themselves. To achieve this, Signet is considering…

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