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    Home»Industry News»The Edge and BriteCo Announce Integration to Streamline Jewelry Appraisals
    Industry News

    The Edge and BriteCo Announce Integration to Streamline Jewelry Appraisals

    Ruchi SinglaBy Ruchi Singla07/10/20252 Mins Read
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    Retail management system The Edge has partnered with jewelry and watch insurer BriteCo to incorporate appraisal functionality within its point-of-sale (POS) platform. The integration enables jewelers to generate and manage appraisals from within the POS interface, including during the sales process.

    The BriteCo appraisal tool is available to retailers at no charge and supports appraisals for both new transactions and independent items brought in by customers.

    Appraisal Management Features

    Accessible from the customer record within The Edge, the integrated appraisal software allows jewelers to track in-progress appraisals, import them when ready for processing, and manage completed appraisals within the system console.

    “We love the BriteCo appraisal software,” said Josh Kuncis, VP of Operations at State St. Jewelers in Greensboro, North Carolina. “Integrating it with The Edge makes appraisals faster and easier with one click in our POS, saving our staff loads of time.”

    Insurance Offer Capability

    As part of the integration, stores can also offer customers a no-obligation insurance quote via email or SMS at the time of purchase. If a customer accepts the offer, the insurance can be purchased directly from BriteCo online. Payment options include monthly installments or an annual plan.

    “The integration of BriteCo’s appraisal software and jewelry insurance into our total solution is another key advantage for stores to stay competitive and meet the evolving challenges of the jewelry industry,” said Dick Abbott, president of The Edge.

    “The integration of BriteCo’s appraisal software and insurance within The Edge saves time by generating appraisals instantly,” said Dustin Lemick, CEO of BriteCo. “This makes it super easy for customers to get immediate coverage on their most valuable jewelry and watches right at the point of sale.”

    Industry Context

    This integration reflects ongoing efforts within the jewelry sector to adopt digital tools that support retail operations. Centralizing appraisal and insurance functionality within a POS system may help reduce administrative tasks and improve workflow efficiency.

    Jewelers can visit the BriteCo website to request a demo or sign up for the integrated appraisal and insurance solution.

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    Ruchi Singla

    Ruchi is our trusted breaking news reporter, keeping you informed about the latest trends, launches, and significant events as they unfold. With a commitment to accuracy and a passion for adding a layer of insight, Ruchi creates informative and engaging content that shines a light across the world of jewelry.

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