GN Diamond, a supplier of natural diamonds to over 5,500 retail jewelry stores, reports a continued resurgence in demand for marquise, emerald, elongated cushion, and radiant diamonds.
While round and oval diamonds remain the most popular choices, recent sales trends indicate increasing consumer interest in these alternative shapes.
As a major diamond supplier, GN Diamond has visibility into broader market trends that individual retailers may not see. The company tracks sales data across its network of jewelry stores, helping retailers identify shifts in consumer preferences.
Market Shifts in Diamond Demand
The renewed interest in marquise, emerald, cushion, and radiant cuts comes as lab-grown diamond prices continue to decline due to oversupply.
With major retailers offering lab-grown diamonds at lower prices, many independent jewelers are seeing steady demand for natural diamonds, particularly in distinctive shapes that stand out from traditional cuts.
GN Diamond offers consultations and inventory evaluations to help jewelers refine their diamond selection. The company’s inventory includes hand-selected, GIA-certified natural diamonds, each accompanied by a light performance score, which retailers can use in sales and marketing discussions.
