John Atencio introduced five new jewelry collections at JCK Las Vegas 2025, showcasing a range of designs in gold, sterling silver, pavé diamonds, and natural gemstones. The new collections are being exhibited at Booth #15030 in the Design Collective.
Expanded Lines and Design Continuity
The Havana collection, originally inspired by Cuban cultural themes, features new styles incorporating pavé diamonds and retaining the collection’s angular geometric design. According to the company, the pieces “bring striking dimension in a full range of styles.”
The Orion collection also debuts new diamond-focused pieces. These additions build on the collection’s established use of curved forms and geometric structure.
Petite Formats Introduced
Two collections — Bellagio Petite and Arrivo Petite — adapt existing Atencio lines into smaller-scale formats. Bellagio Petite includes bracelets, pendants, earrings, and hoops in 14-karat gold with woven channel-set diamonds.
Arrivo Petite is based on the original Arrivo design, known for its trillion shape. The new versions are crafted in sterling silver and available in six gemstone colorways. The collection is positioned at a lower price point compared to the main line.
Symbolism in Design
The Medallion Collection includes 14-karat gold pendants accented with pavé diamonds. The designs incorporate personalised motifs and symbolic elements. According to the company, the pieces aim to reflect storytelling through geometric forms.
Market Context
The introduction of smaller-scale designs and the use of sterling silver suggest a response to continued demand for more affordable fine jewelry offerings. The incorporation of symbolic elements reflects a wider industry trend toward personalised and meaning-based designs.
The collections follow the brand’s established use of architectural forms and consistent styling within the contemporary designer jewelry segment. The new offerings are designed to suit a range of retail formats and consumer segments.
Availability
All five collections are on view at JCK Las Vegas 2025 and available to retailers at Booth #15030. High-resolution images, individual press releases, and product descriptions are available through the official press kit: Dropbox link.
