Jewelers of America (JAA) has opened entries for the 2024 CASE Awards – the annual competition that celebrates creativity, artistry, style, and excellence in jewelry design among JA Members.
The entry deadline for this year’s competition is 17 July 2024.
Competition Details
The CASE Awards is open to employees of JA Member retailers and suppliers, providing an opportunity to gain national recognition for their original jewelry designs. The awards are structured into ten categories, segmented by the retail value of the jewelry and membership type (retailer or supplier).
Categories and Judging
Entrants can submit pieces in the following categories:
- Retail Members: Jewelry up to $2,000 retail value
- Supplier Members: Jewelry up to $2,000 retail value
- Retail Members: Jewelry $2,001 to $5,000 retail value
- Supplier Members: Jewelry $2,001 to $5,000 retail value
- Retail Members: Jewelry $5,001 to $10,000 retail value
- Supplier Members: Jewelry $5,001 to $10,000 retail value
- Retail Members: Jewelry $10,001 to $50,000 retail value
- Supplier Members: Jewelry $10,001 to $50,000 retail value
Each JA Member can submit up to four pieces, one per category. Additionally, two pieces will be selected as “Best in Show” – one for retailers and one for suppliers.
The judging process includes a virtual pre-judging phase followed by in-person evaluations for finalists. The panel of experts will assess entries based on overall design, marketability, wearability, and quality of manufacture.
Recognition and Exposure
Winners of the CASE Awards will receive a custom trophy and significant exposure through national trade and consumer media. Jewelers of America will also feature all entrants in a dedicated social media and digital marketing campaign, enhancing visibility for participating designs.
Amanda Gizzi, Jewelers of America director of PR & Events, emphasised the importance of the competition: “The CASE Awards serves as a platform for our members to showcase its creativity and craftsmanship by submitting original jewelry designs for evaluation and the chance to win national recognition. CASE Awards recognises talent, promotes innovation, provides exposure, and highlights jewelry that consumers can find at its local JA Member store.”
Sponsorship and Further Information
The CASE Awards are sponsored by Synchrony and are exclusively open to staff of JA Member companies. For complete entry guidelines and more information about the competition, interested parties can visit Jewelers of America CASE Awards or contact JA’s Member Services at (800) 223-0673.
