Jewelers for Children (JFC) has launched a Round-Up Program to make charitable giving simpler for retailers and customers. The program enables customers to round up their purchases to the nearest dollar at checkout, with the additional amount, between $0.01 and $0.99, donated to JFC. It uses existing point-of-sale (POS) systems for easy integration.
Nick Gurney, General Manager of Jewel360, emphasised the ease of use, stating, “Jewelers for Children is one of the most impactful charities in the industry, which made them our number one choice when deciding who to partner with for our initial round-up donation offering,” stated Nick Gurney, General Manager of Jewel360. “The integration allows our merchants to enable donations with one click in their system and provides a simple way for consumers to donate to a great cause at the time of purchase.”
How the Program Works
Retailers can integrate the program into their POS software, enabling donations to be processed directly at checkout. Participating businesses then remit the collected funds to JFC on a quarterly basis. Jewel360, a JFC partner, provides software that facilitates activation of the program within existing point-of-sale systems.
Early Successes Reported
The program has already shown promising results. Rogers Enterprises, which operates Rogers & Hollands and Ashcroft & Oak, has raised over $2,000 in just one month through the initiative. Brent Stern, president of Rogers Enterprises, highlighted the community-focused nature of the program, noting that it enables customers to contribute meaningfully while aligning with the company’s values of giving back.
“At Rogers & Hollands and Ashcroft & Oak, we are dedicated to supporting the communities where our stores are located. Through our new point-of-sale round-up program for Jewelers for Children, we can make a difference for children in need while reinforcing our commitment to giving back. This program empowers our customers to easily join us in supporting JFC, amplifying our collective impact. By participating in the round-up, customers help us demonstrate one of our company’s core values: building relationships and family values by making a meaningful, accessible contribution to those who need it most.”
“Jewelers for Children is excited to give consumers a new way to improve the lives of children while working with the retailers and point-of-sale vendors we have always counted on as part of the JFC community,” states Sara Murphy, Executive Director of JFC.
Industry Implications
The Round-Up Program reflects a growing trend of incorporating charitable giving into retail transactions. This approach provides jewellers with a straightforward way to engage customers while supporting a charitable cause.
Studies indicate that over half of Americans have participated in round-up donations in the past year, suggesting a strong consumer interest in this type of giving. For jewellers, the program represents an opportunity to align business operations with charitable efforts.
Getting Involved
JFC encourages retailers to join the program and become part of a collective effort to support children in need. For more information or assistance with integration, jewellers can contact Sara Murphy, Executive Director of JFC, at 917-855-8455 or Sara@jewelersforchildren.org.
