Jewelry technology company Gemist has raised $6 million in seed funding to scale its full-stack software-as-a-service (SaaS) platform tailored for the fine jewelry industry.
The funding round was led by Entrada Ventures, with additional participation from The Artemis Fund and Collide Capital, bringing the Los Angeles-based firm’s total funding to $9 million.
Digitising Custom Jewelry Sales
Founded in 2021 by CEO Madeline Fraser, Gemist provides jewellers with a customisable digital platform that enables consumers to design, visualise, and purchase bespoke jewelry online or in-store. Initially launched as a direct-to-consumer brand in 2019, the company pivoted to a business-to-business model in 2022, focusing on supplying digital tools to retail partners.
Gemist’s platform features 3D styling, adjustable pricing tools, high-quality rendering, and integration with retailers’ existing digital infrastructure across devices. According to the company, over 14,000 custom jewelry pieces are designed weekly using its technology.
Fraser said in a statement that Gemist provides jewelers with “a turnkey platform that lets them customize, visualize, and sell their products digitally, just like designing a car or customizing sneakers.”
Improving Efficiency and Conversion
According to the company, the platform addresses inefficiencies in the traditional custom jewelry process, which often involves time-intensive manual steps and CAD revisions. Gemist reports that its technology has helped reduce sales timelines and increase order values for its retail partners.
Fraser noted, “We’re solving the biggest pain point in the industry: how to confidently sell jewelry online. Our platform gives every jewelry company the ability to let customers dream big – and buy without friction.”
Retailers have also commented on the practical benefits. Michelle Berlinger, CEO of Berlinger Jewelry, said, “We’ve tried other tools, but nothing comes close to the realism and responsiveness of the Customise Experience. It cut our design process from days to minutes, and helped customers confidently purchase high-ticket pieces without ever stepping into our showroom.”
Investment and Industry Implications
The funding will be used to further develop the platform’s dynamic pricing engine, visual rendering capabilities, and integrations for online and in-store sales.
Entrada Ventures partner Julie Henley said the investment aligns with broader trends in consumer expectations, stating, “Gemist is bringing jewelry sales into the digital age. Consumers demand personalization, transparency, and beautiful digital experiences. Gemist delivers all three, helping the industry grow without adding operational complexity.”
