The Diamond Council of America (DCA) has announced the launch of a newly developed digital learning platform alongside updates to its core educational offerings, aimed at enhancing training for jewelry sales professionals. The non-profit organisation’s revised courses—Beginning Jewelry Sales and Advanced Jewelry Sales—are now hosted on a platform designed to improve navigation and access for learners across experience levels.
According to DCA, the changes are part of a broader effort to update its distance education programs, which serve individuals working in jewelry sales across the United States. The revised platform and course materials include expanded content and redesigned layouts to better support users in retail environments.
Course Enhancements and Expanded Content
The Beginning Jewelry Sales course introduces foundational knowledge in product understanding and customer interaction. It is intended for both new and experienced professionals. The Advanced Jewelry Sales course builds on this by covering more detailed topics, including communication strategies, merchandising, and customer service.
Additional DCA courses available through the updated platform include The Diamond Course and The Colored Gemstone Course, which provide information on diamond grading, lab-grown diamonds, gemstone valuation, and techniques for presenting products to customers. These updates respond to the growing range of products being offered in the retail jewelry sector.
Support from Industry Partners
“We are thrilled to provide these updated courses for DCA members and the jewelry industry. Ease of use was a top priority in developing this new learning environment,” states DCA President and CEO Terry Chandler. “Thanks to the generous support from Jewelers Mutual, our new platform and updated curriculums now better support every step of a student’s professional development, making staff better equipped to sell more jewelry.”
“At Jewelers Mutual, we are proud to support the Diamond Council of America and its mission to make quality jewelry education accessible to all. We believe that well-trained sales associates not only drive stronger sales but also build lasting customer trust and satisfaction,” stated Scott Murphy, President and Chief Executive Officer at Jewelers Mutual.
Implementation Timeline and Transition
Current students using the legacy DCA platform must complete their courses within one year of their start date or by August 1, 2025, whichever comes first. After that date, any unfinished courses must be restarted on the new system.
The updated curriculum includes expanded sections on lab-grown diamonds, pearls, and watches, reflecting changes in the retail product mix. These revisions aim to equip sales staff with knowledge aligned to current inventory and customer expectations.
For more information or to enroll in courses, visit www.diamondcouncil.org.
