Author: David Dixon

With a background in digital marketing, David keeps Modern Jeweler readers up to date with how to build awareness, create demand and create loyal customers, both online and offline.

In the jewelry industry, online reviews are incredibly important. Positive feedback builds trust and attracts clients, while negative reviews can damage your reputation. As a jewelry store owner, managing your online presence effectively is essential – it’s the first point of contact that many potential customers will have with your business.But sometimes things don’t quite go to plan and you receive a bad review. This may be a legitimate complaint, a mistake or even a malicious action by a disgruntled employee or a competitor. However it happens, it’s likely that you want to minimise i’s impact on your brand’s reputation.This guide…

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