About
Established in 1999, Ritani specializes in high-quality engagement rings, wedding bands, and fine jewelry. They aim to combine online convenience with a personalized in-store experience through their network of local jewelers across the USA.
Ritani differentiates itself by offering a unique “clicks-and-bricks” model, allowing customers to design their jewelry online and then preview it at a local partner store before making a purchase. This approach aims to provide the benefits of both e-commerce and traditional retail.
Potential customers may find Ritani’s free shipping, 30-day returns, and lifetime warranty policies appealing. They also aim to offer ethically sourced diamonds and conflict-free gemstones.