ModernJeweler.com |

Academy Award nominated actress Sharon Stone is the new face of Damiani. Stone plays several female icons in the campaign, including Eve, seen on Modern Jeweler’s cover this month, Amelia Earhart, and today’s modern woman (in affect, herself).

Stone is part of a tradition of well-known leading ladies who have represented Damiani, including Sophia Loren, Gwyneth Paltrow, Jennifer Aniston, Isabella Rossellini, Milla Jovovich, Chiara Mastroianni, and Nastassja Kinski. The campaign was shot by renowned photographer Sølve Sundsbø.

The new campaign was announced at an event in June at the new Damiani boutique on Rodeo Drive in Beverly Hills, the fourth Damiani store in the U.S., after New York, Philadelphia, and Honolulu. There are more than 30 Damiani boutiques worldwide.

“Damiani campaigns have always featured women with strong personalities and natural beauty,” says Silvia Damiani, who introduced the new campaign at the event. “Sharon Stone perfectly interprets the house’s style in this campaign.”